About

Founded in March or 2022, ltlt.co, short for Lợi Thế—Lợi Thế Company, literally translates to Win—Win, is a collaborative product design studio based in Saigon. Our work aims to bridge the gap between culture and commerce.

We believe that almost everything is a product, from chairs to websites, and even designer clothing brands, and can be designed through problem solving. We provide strategy and development services that benefit people, the world, and forward-thinking businesses.

ltlt operates as an independent boutique design studio of thinkers, strategists, designers, and builders. We think different, diffently. At ltlt, an interdisciplinary team was created in response to a changing world. We invest and learn from others. Our strength lies in combining the best resources of individuals from diverse backgrounds.

We founded, we collaborated, we worked on and we owned various projects. We think, we build, and together, we thrive.

Approach

We think.

Because if we don’t, who will?

And we build.

We study by testing, and we disrupt by making. We craft prototypes, not presentation slides.

We create designs as cultural artifacts.

Designs are good only when they are a part of a culture, not just commerce.

We aim for the ordinary ‘wow’ in daily life.

(Designs are for people, and a great design speaks.)

And together, we thrive.

We collaborate closely with teams, partners and communities from initial creative strategy to design and development.

Offerings

Whether it’s starting something from scratch 0→1, taking an existing company to the next level 1→N, or giving an industry leader a makeover that'll blow everyone's minds N→XYZ, know that we're the ones you can count on.

People come to us because failure is simply not an option. We serve early stage & established businesses with tailored creative solutions, future-proof brand development, digital creative and event organizing.

We Mostly Think

Design Strategy, Creative Direction, Technical Strategy, Consultation

And Work In The Digital Domain

Website/ Web-app Design & Development, User Experience User Interface, Generative Art, Digital Experience

Plus Physical Form

Industrial: Furniture Design, Clothing Design, Product Design, Packaging

Spatial: Exhibition Design, Stage Design, Art Installation

Partners

Our distinctive leadership approach is anchored by a team of three interdisciplinary creative partners who are fully immersed in every client engagement.

This collaborative approach enables us to undertake a diverse portfolio of projects seamlessly, encompassing a wide range of briefs and team configurations.

Le Minh
Partner
Hai Phan
Partner
Duy Anh
Partner